about us
Not YOUR TYPICAL AGENCY
At REDSIDE Marketing, we have assembled a consortium of the best-of-the-best people in each discipline to create a power team of marketing experts who can strategize, create and execute with exceptional results. Each person has their own “super power” and we can customize teams based on the nature and scope of each project. That means you get precisely the talent you need, when you need it – and you only pay for the talent your project requires. Our firm is led by seasoned marketing professionals who have run agencies, won countless awards and helped hundreds of companies stand out and crush the competition.
THIS TINY HOOK CAN CATCH A HUGE FISH...
It’s often said that the smallest things in life can make the biggest impact, and this is especially true when it comes to fishing. A tiny hook may not seem like it could hold a large fish, but the truth is that it’s all about technique. By using a light line and a small hook, you can create a more natural presentation that appeals to the fish’s instincts. And with the right amount of skill and patience, even the tiniest of hooks can hook a big fish. So don’t underestimate the power of the small things – sometimes they can lead to the biggest catch of all.
you benefit from our virtual business model
REDSIDE has reinvented the “marketing agency” model and has gone 100% virtual. Rather than having everyone on our payroll and sitting on ball chairs in fancy expensive offices, we’ve streamlined our operations to be much more lean, agile and adaptive to our clients’ needs. We work together in a virtual office fueled by the latest online collaboration tools. Our partners have been hand-selected by Redside’s principals and know each other very well.
We act and function like a traditional agency, but without the high overhead of days past (who paid for all Don Draper’s bourbon?). That means we can pass the savings along to you. REDSIDE costs less than a traditional agency and slightly more than a guy in his basement. But if you have ever managed a guy in his basement or played “air traffic controller” to a bunch of tactical freelancers who need constant prodding and spoon-feeding, you’ll see the value in having a power team that runs like a well-oiled machine. We look forward to showing you the REDSIDE advantage.
OUR APPROACH
INITITAL BRAND REVIEW
- Brand vision and mission
- Competitive landscape
- Sales process
- Brand assets audit
- Messaging review
- Market differentiation
- Audience audit
- Market perception
BRAND ROADMAP
- Brand voice & personality
- Brand promise & values
- Visual personality & goals
- Objectives
- Budgets
- Timelines
BRAND EXECUTION
- Brand refresh?
- Scratch brand
- Imagery & tone
- Colors
- Standards
BRAND IMPLEMENTATION
- Social media
- Brand communications
- Public Relations
- Digital marketing
- Employee engagement
- Sales Funnels
what's a redside?
Rainbow trout, also known as ‘REDSIDES’ and are visually-stunning fish. They’re smart, tough, and highly sought after. Our founders’ passion is fly-fishing, so what better way to incorporate our passion into our name and ethos.